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Best seo strategies in 2024

The world of SEO is constantly evolving and requires constant adaptability to new trends, algorithms, and user behaviors. Every year, SEO agencies must revise their strategies and methods to provide clients with maximum visibility, traffic and conversions.

So, you’re wondering: what will be the most effective SEO strategies for 2024? And how the best SEO agencies are putting them into practice to achieve mind-blowing results? Sit back and get ready to find out everything you need to know in this article. We promise you an interesting journey through the future of SEO! Ready to get going?

The importance of user experience

One of the most important SEO strategies for 2024 is to optimize the user experience (UX) of the website. UX is a user’s perception of a website in terms of usefulness, ease of use, pleasantness, and satisfaction. A good UX can positively influence a site’s search engine ranking, as it can increase dwell time, click-through rate, bounce rate, and user loyalty. In addition, Google introduced Core Web Vitals in 2020, which are metrics that measure the quality of UX in terms of loading speed, interactivity, and visual stability.

These metrics became official ranking factors in 2021 and will continue to play a key role in analyzing Core Web Vitals and identifying areas for improvement. In addition, they are implementing practices such as responsive design, intuitive navigation, hierarchical content structure, choice of colors, fonts, and images, creating effective call-to-actions, and customizing offerings based on users’ profiles and preferences.

Another key SEO strategy for 2024 is to adapt to the evolution of voice search. Voice search is the use of voice to formulate queries on search engines, via devices such as smartphones, tablets, smart speakers, and virtual assistants. Voice search is becoming increasingly popular among users, as it offers benefits such as convenience, speed, accessibility, and naturalness. According to a forecast by Juniper Research, by 2024 there will be about 8.4 billion voice-enabled devices in use worldwide, a 113 percent increase from 2020.

The best SEO agencies are therefore preparing their clients’ websites for voice search by following some guidelines such as:

  • Optimize content for long-tail keywords and questions users might ask with voice.
  • Use schema markup to provide search engines with structured information about the website and its content.
  • Create a FAQ (frequently asked questions) section on the website to answer common user queries.
  • Improve website loading speed, as voice users are more impatient and less tolerant of delays.
  • Take advantage of the opportunities offered by featured snippets, which are those boxes that appear at the top of SERPs and provide an immediate answer to the user’s query. Featured snippets are often used by Google to provide voice responses to users.

The growth of multimedia content

Another must-have SEO strategy for 2024 is to take advantage of the growth of multimedia content. Multimedia content is that content that uses different formats and channels to communicate a message, such as videos, podcasts, infographics, ebooks, webinars, etc. Multimedia content is highly valued by users because it is more engaging, informative, and entertaining than text content. In addition, multimedia content can help improve a website’s search engine ranking, as it can increase traffic, sharing, reputation, and site authority.

The best SEO agencies are adopting a complex and diverse strategy to create and distribute quality multimedia content for their clients’ websites. This strategy is mainly based on producing original, relevant and valuable multimedia content for the target audience. Not only that, but there is also a strong commitment to optimizing this multimedia content for target keywords and search engines, using a variety of elements such as titles, descriptions, tags, subtitles, transcripts, and so on.

Distribution of the content created is another key aspect of this strategy. Agencies publish multimedia content not only on clients’ websites, but also on other online platforms such as YouTube, Spotify, SlideShare, among others. This multi-platform distribution ensures greater visibility and audience reach.

In addition, agencies actively promote multimedia content through various channels. Think social media, email, blogs, forums, and other digital communication channels. This targeted promotion helps to further engage the audience and drive traffic to the content.

Finally, the best SEO agencies constantly monitor the performance of multimedia content. Using tools such as Google Analytics and Google Search Console, they are able to analyze and adjust their strategies based on the results to ensure that the media content is actually achieving their SEO and audience engagement goals.

Local SEO

A final essential SEO strategy for 2024 is that offered by local SEO. The latter consists of optimizing the website for geolocated searches, i.e., those searches that include a reference to a specific location or that are made by users located in a specific area. Local SEO is very important for companies that operate locally or have a physical presence in one or more locations. In fact, according to Think With Google research, 46 percent of Google searches have a local intent and 76 percent of users who conduct a local search visit a store within 24 hours.

The best SEO agencies are therefore optimizing their clients’ websites for local SEO by following some actions such as:

  • Create and verify a Google My Business tab for each location where the business operates or has a location. The Google My Business tab is a free profile that allows the company’s information to be displayed on Google and Google Maps, such as name, address, phone, opening hours, reviews, photos, etc.
  • Optimize the website for local keywords, which are those keywords that include the location name or are related to the geographical context. For example, “pizzeria Napoli,” “hotel Roma centro,” “typical restaurant Bologna,” etc.
  • Collect and manage online customer reviews, as they are a ranking factor for local SEO and influence the reputation and trust of the business. Reviews can be obtained through Google My Business, TripAdvisor, Yelp, Facebook, etc.
  • Obtain links from local or relevant websites for the location, as they are a signal of authority and popularity for local SEO. Links can be obtained through partnerships with other local businesses, participation in local events, publication of articles in local blogs or newspapers, etc.

The best seo strategies in 2024: a strategic vision

In the SEO landscape of 2024, a strategic vision and an ability to mold to the new situations, both opportunities and contingencies, offered by the market and users will be paramount. The SEO agencies that will stand out will be those capable of predicting emerging trends and proposing innovative and tailored solutions to their clients. These solutions will be based on a deep understanding of the clients’ industry, their audiences, and their goals.